« previous next »

Author Question: When segmenting the consumer market, marketers consider the cohort effect which refers to: a. why ... (Read 62 times)

Alainaaa8

  • Hero Member
  • *****
  • Posts: 576
on: Jun 28, 2018
When segmenting the consumer market, marketers consider the cohort effect which refers to:
 a. why members of the same psychographic group decide to vote the same way.
 b. how Generation X uses its financial power to influence product trends.
 c. the predictability of demographic characteristics in analyzing purchase habits, product usage rates, and brand preference.
 d. the tendency of members of a generation to be influenced and bound together by events occurring during the key formative years when they were 17 to 22 years of age.

Question 2

Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as:
 a. cross-over experiments.
 b. redundant measures.
 c. constancy of conditions.
 d. repeated measures.


nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Effect of Stress on Immune Function Effect of Stress on Immune Function
Wheat and Cotton Prices and Consumer Price Indexes, 1865–1896 Wheat and Cotton Prices and Consumer Price Indexes, 1865–1896
Thorndike’s Puzzle Box and the Law of Effect (1 of 2) Thorndike’s Puzzle Box and the Law of Effect (1 of 2)
Effect of Landfall Effect of Landfall
Stock Market Tracks Growth in GDP Stock Market Tracks Growth in GDP
The effect of gene–environment interaction The effect of gene–environment interaction
Video: Causes of Angina

For a complete list of videos, visit our video library