Author Question: When segmenting the consumer market, marketers consider the cohort effect which refers to: a. why ... (Read 119 times)

Alainaaa8

  • Hero Member
  • *****
  • Posts: 576
When segmenting the consumer market, marketers consider the cohort effect which refers to:
 a. why members of the same psychographic group decide to vote the same way.
 b. how Generation X uses its financial power to influence product trends.
 c. the predictability of demographic characteristics in analyzing purchase habits, product usage rates, and brand preference.
 d. the tendency of members of a generation to be influenced and bound together by events occurring during the key formative years when they were 17 to 22 years of age.

Question 2

Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as:
 a. cross-over experiments.
 b. redundant measures.
 c. constancy of conditions.
 d. repeated measures.



nanny

  • Sr. Member
  • ****
  • Posts: 313
Answer to Question 1

d

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The longest a person has survived after a heart transplant is 24 years.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

For a complete list of videos, visit our video library