An issue marketers need to be aware of is click fraud which is: ...

[wenmo]

An issue marketers need to be aware of is click fraud which is:
 a. Clicking on Internet advertising in an attempt to gather more information concerning the brand the website advertises.
 b. Hacking into a website and artificially increasing the number of hits it receives in order to increase its advertising expenditures.
 c. Hacking into a user's computer and injecting a virus into it that will automatically transfer any click through the user makes to the offending company's website.
 d. Clicking on Internet advertising solely to generate illegitimate revenue for a website carrying an ad.

Question 2

In a learning situation, reinforcement is:
 a. the immediate expected change in behavior as a result of experience.
 b. an individual's reaction to a set of cues.
 c. the reduction in drive that results from a proper response.
 d. any strong stimulus that impels action.

[Chou]

Answer to Question 1

d

Answer to Question 2

c

[wenmo]

Thanks for the timely response, appreciate it

TYSM