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Author Question: An issue marketers need to be aware of is click fraud which is: a. Clicking on Internet advertising ... (Read 114 times)

wenmo

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on: Jun 28, 2018
An issue marketers need to be aware of is click fraud which is:
 a. Clicking on Internet advertising in an attempt to gather more information concerning the brand the website advertises.
 b. Hacking into a website and artificially increasing the number of hits it receives in order to increase its advertising expenditures.
 c. Hacking into a user's computer and injecting a virus into it that will automatically transfer any click through the user makes to the offending company's website.
 d. Clicking on Internet advertising solely to generate illegitimate revenue for a website carrying an ad.

Question 2

In a learning situation, reinforcement is:
 a. the immediate expected change in behavior as a result of experience.
 b. an individual's reaction to a set of cues.
 c. the reduction in drive that results from a proper response.
 d. any strong stimulus that impels action.


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Chou

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

c


wenmo

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Reply 2 on: Jun 28, 2018
Wow, this really help

chereeb

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Reply 3 on: Yesterday
Excellent

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