This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What promotion considerations should be included in a marketing ... (Read 76 times)

Pineappleeh

  • Hero Member
  • *****
  • Posts: 585
on: Jun 28, 2018
What promotion considerations should be included in a marketing plan?

Question 2

Which type of variance is characterized by communality?
 a. common variance
  b. specific variance
  c. error variance
  d. systematic variance


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Chocorrol77

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

There are several questions that we want to ask (and answer) in this section. First, what kind of exposure do we wantdo we want to promote a lot so that tons of people know about us, or do we want to be a bit more exclusive? Second, what is the goal of the integrated marketing campaign? Third, what is the message of the advertising communicationswhat exactly are we trying to say to our customers about our products? What do we want them to think about us? Fourth, what media fit our positionTV, newspaper, Internet, radio? Fifth, how do we measure the effectiveness of our ads? For example, this is done easily with counting the number of click-thrus with Internet-based ads. Sixth, we have to decide how to budget across our integrated marketing campaign. All this information goes in the marketing plan.

Answer to Question 2

A


Pineappleeh

  • Hero Member
  • *****
  • Posts: 585
Reply #2 on: Jun 28, 2018
Correct answers!


Chocorrol77

  • Sr. Member
  • ****
  • Posts: 313
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Davis, Weintraub, and Lasser and the promotion of muscle cell differentiation in fibroblasts by the Davis, Weintraub, and Lasser and the promotion of muscle cell differentiation in fibroblasts by the
Nebulizer. The nebulizer converts a liquid medication to a mist that is easily inhaled. A face mask, Nebulizer. The nebulizer converts a liquid medication to a mist that is easily inhaled. A face mask,
Edward Bellamy, author of the utopian novel Looking Backward (1888) Bellamy’s socialism worried many Edward Bellamy, author of the utopian novel Looking Backward (1888) Bellamy’s socialism worried many
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
A car wash reduced the price of a basic wash as a promotion and test of the market. With the ... A car wash reduced the price of a basic wash as a promotion and test of the market. With the ...
After 159 days,she paid a maturity value of $11,626, which included interest of $814. After 159 days,she paid a maturity value of $11,626, which included interest of $814.
Video: Appendicitis Animation

For a complete list of videos, visit our video library