List and explain the four classes of a market ...

[dmcintosh]

List and explain the four classes of a market share.

Question 2

When a multivariate statistical technique is used to predict a dependent variable from several independent variables, the researcher is studying ____.
 a. dependence
  b. independence
  c. interdependence
  d. segmental

[frankwu0507]

Answer to Question 1

A dog is a brand with small share in a market that's not growing. A star is a brand with a relatively large share in a growing market. A cash cow is a brand that is doing well (strong market share) in a not so great growth industry. A question mark is a brand that is not doing well in an industry that is.

Answer to Question 2

A

[dmcintosh]

Excellent

[xiaomengxian]

Gracias!