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Author Question: A marketing manager decides not to engage in research because a decision must be made before the ... (Read 54 times)

sjones

  • Hero Member
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  • Posts: 520
on: Jun 28, 2018
A marketing manager decides not to engage in research because a decision must be made before the results of the study can be analyzed. Which factor is the determinant of the need for marketing research in this case?
 a. nature of the decision
  b. time constraints
  c. availability of the data
  d. cost considerations

Question 2

Perceptual maps are pictures of competing brands as well as attributes.
 a. True
  b. False
 Indicate whether the statement is true or false


mk6555

  • Sr. Member
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  • Posts: 310
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

True


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