Student researchers collected data on name awareness of a local store. The researchers found that three-fourths of the people who refused to respond were members of the Greek system. If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the survey, ____ error could bias the research results.
a. observation
b. sampling
c. response
d. nonresponse
e. noncoverage
Question 2
One way to develop consumer-relevant content is to:
a. do marketing research to determine interests.
b. tell engaging stories about product use and benefits.
c. film videos on location.
d. All of these are correct.
The Peary caribou is a relatively small and pale subspecies found in the tundra of far northern Nort
The skull of a wild boar found at Lan Lo Au, Hoi Ha Wan Marine Park, Hong Kong
The first commercially successful typewriter, manufactured in quantity beginning in 1874, surely fue
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