Author Question: Student researchers collected data on name awareness of a local store. The researchers found that ... (Read 116 times)

erika

  • Hero Member
  • *****
  • Posts: 522
Student researchers collected data on name awareness of a local store. The researchers found that three-fourths of the people who refused to respond were members of the Greek system. If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the survey, ____ error could bias the research results.
 a. observation
  b. sampling
  c. response
  d. nonresponse
  e. noncoverage

Question 2

One way to develop consumer-relevant content is to:
 a. do marketing research to determine interests.
  b. tell engaging stories about product use and benefits.
  c. film videos on location.
  d. All of these are correct.



kristenb95

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

d

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Colchicine is a highly poisonous alkaloid originally extracted from a type of saffron plant that is used mainly to treat gout.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

For a complete list of videos, visit our video library