Student researchers collected data on name awareness of a local store. The researchers found that three-fourths of the people who refused to respond were members of the Greek system. If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the survey, ____ error could bias the research results.
a. observation
b. sampling
c. response
d. nonresponse
e. noncoverage
Question 2
One way to develop consumer-relevant content is to:
a. do marketing research to determine interests.
b. tell engaging stories about product use and benefits.
c. film videos on location.
d. All of these are correct.
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