Student researchers collected data on name awareness of a local store. The researchers found that three-fourths of the people who refused to respond were members of the Greek system. If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the survey, ____ error could bias the research results.
a. observation
b. sampling
c. response
d. nonresponse
e. noncoverage
Question 2
One way to develop consumer-relevant content is to:
a. do marketing research to determine interests.
b. tell engaging stories about product use and benefits.
c. film videos on location.
d. All of these are correct.
Foliage height diversity and bird species diversity (data from MacArthur and MacArthur 1961).
Lake position in the landscape and proportion of water received as groundwater (data from Webster et
Local Anesthesia in Dentistry
After multiple injections of a local anesthetic, the patient developed herpetic lesions.
A model of the 70S ribosome based upon early structural data
Linkage Data from 39 Families with Cystic Fibrosis