Author Question: Content strategy and content marketing are separate but related concepts. a. True b. False Indicate ... (Read 237 times)

haleyc112 · **on:** Jun 28, 2018

Content strategy and content marketing are separate but related concepts.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Julie tells a POPAI interviewer that she intends to purchase yogurt but does not specify a particular brand. She purchased Yoplait yogurt. This case would be classified in the Consumer Buying Habits Study as a (n) ____.
a. specifically planned purchase
b. generally planned purchase
c. substitute purchase
d. unplanned purchase
e. impulse purchase