Content strategy and content marketing are separate but related ...

[haleyc112]

Content strategy and content marketing are separate but related concepts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Julie tells a POPAI interviewer that she intends to purchase yogurt but does not specify a particular brand. She purchased Yoplait yogurt. This case would be classified in the Consumer Buying Habits Study as a (n) ____.
 a. specifically planned purchase
  b. generally planned purchase
  c. substitute purchase
  d. unplanned purchase
  e. impulse purchase

[stallen]

Answer to Question 1

True

Answer to Question 2

B

[haleyc112]

TYSM

[Sarahjh]

Thanks for the timely response, appreciate it