Author Question: Point-of-Purchase displays accomplish which of the following for CONSUMERS? a. extend the amount of ... (Read 252 times)

fnuegbu

  • Hero Member
  • *****
  • Posts: 539
Point-of-Purchase displays accomplish which of the following for CONSUMERS?
 a. extend the amount of time spent in the store
  b. deliver useful information and simplify the shopping process
  c. reinforce the brand image
  d. encourages more rational purchase behavior
  e. all of the above

Question 2

Which of the following is FALSE?
 a. The main sources of nonresponse bias are not-at-homes and refusals.
  b. The type of incentive used to reduce nonresponse may create another potential bias.
  c. Technological advancements have helped researchers overcome the not-at-home problem.
  d. Using incentives to reduce the nonresponse rate may inflate response errors.
  e. Not-at-homes and refusals are both sources of error in telephone surveys.



lkanara2

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

B

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

For a complete list of videos, visit our video library