Author Question: Point-of-Purchase displays accomplish which of the following for CONSUMERS? a. extend the amount of ... (Read 261 times)

fnuegbu

  • Hero Member
  • *****
  • Posts: 539
Point-of-Purchase displays accomplish which of the following for CONSUMERS?
 a. extend the amount of time spent in the store
  b. deliver useful information and simplify the shopping process
  c. reinforce the brand image
  d. encourages more rational purchase behavior
  e. all of the above

Question 2

Which of the following is FALSE?
 a. The main sources of nonresponse bias are not-at-homes and refusals.
  b. The type of incentive used to reduce nonresponse may create another potential bias.
  c. Technological advancements have helped researchers overcome the not-at-home problem.
  d. Using incentives to reduce the nonresponse rate may inflate response errors.
  e. Not-at-homes and refusals are both sources of error in telephone surveys.



lkanara2

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

B

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Colchicine is a highly poisonous alkaloid originally extracted from a type of saffron plant that is used mainly to treat gout.

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

For a complete list of videos, visit our video library