« previous next »

Author Question: Why are top managers often reluctant to provide budgets for social media marketing? a. ROI for ... (Read 87 times)

mmm

  • Hero Member
  • *****
  • Posts: 558
on: Jun 28, 2018
Why are top managers often reluctant to provide budgets for social media marketing?
 a. ROI for social media marketing is difficult to compute.
  b. Even when social media marketing does have a good ROI, it can be difficult to prove.
  c. Top managers doubt the value of social media marketing because they don't use social media.
  d. All of these are correct.

Question 2

Advertising on billboards is designed with persuasion as the primary objective.
 
 Indicate whether the statement is true or false


fatboyy09

  • Sr. Member
  • ****
  • Posts: 358
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

F


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Head rubbing and licking are common social behaviours within a pride Head rubbing and licking are common social behaviours within a pride
The main avenue to the upward social mobility reviewed in the text has been higher education. The main avenue to the upward social mobility reviewed in the text has been higher education.
Sociologists disagree about the relative significance of race and social class in determining social ... Sociologists disagree about the relative significance of race and social class in determining social ...
Scientists should use a variety of media to present the message Scientists should use a variety of media to present the message
Topic Media Topic Media
Topic Media Topic Media
Video: Types of Burns

For a complete list of videos, visit our video library