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Author Question: Why are top managers often reluctant to provide budgets for social media marketing? a. ROI for ... (Read 115 times)

mmm

  • Hero Member
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  • Posts: 558
on: Jun 28, 2018
Why are top managers often reluctant to provide budgets for social media marketing?
 a. ROI for social media marketing is difficult to compute.
  b. Even when social media marketing does have a good ROI, it can be difficult to prove.
  c. Top managers doubt the value of social media marketing because they don't use social media.
  d. All of these are correct.

Question 2

Advertising on billboards is designed with persuasion as the primary objective.
 
 Indicate whether the statement is true or false


fatboyy09

  • Sr. Member
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  • Posts: 358
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

F


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