Author Question: The most important characteristic of a direct-response offer is that it must include a. a monetary ... (Read 69 times)

pragya sharda · **on:** Jun 28, 2018

The most important characteristic of a direct-response offer is that it must include
a. a monetary incentive.
b. a call to action.
c. customer data capture.
d. None of these is correct.

Question 2

An element not included in mobile marketing campaigns should be:
a. email lists purchased from third-party list brokers.
b. a call to action.
c. metrics specific to the campaign itself.