Consumers obtain ____ benefits when taking advantage of sales promotion offers, including a sense of being a wise shopper, and/or a need for stimulation and variety.
a. functional
b. hedonic
c. reduced search
d. cost
e. utilitarian
Question 2
Which of the following are potential causes of item nonresponse?
a. Poorly worded questions
b. Questions that are misunderstood
c. Sensitive questions
d. Questions that are misinterpreted
e. All of these are correct.