Author Question: A reason for the growth of sales promotion is ____. a. the increase in power for the manufacturers ... (Read 128 times)

anjilletteb · **on:** Jun 28, 2018

A reason for the growth of sales promotion is ____.
a. the increase in power for the manufacturers over the grocery stores
b. decreased brand parity and price sensitivity
c. increased brand loyalty
d. increased media effectiveness
e. emphasis on short-term results in corporate-reward structures

Question 2

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is
a. leading.
b. closed-ended.
c. fixed-alternative.
d. open-ended.
e. projective.