Author Question: Test marketing is not restricted to testing sales potential of new products or communication ... (Read 79 times)

jilianpiloj · **on:** Jun 28, 2018

Test marketing is not restricted to testing sales potential of new products or communication efforts; it has been used to examine the effectiveness of almost every element of the marketing mix.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following primary objectives of public relations involves dealing with government officials and pending legislation?
a. promoting goodwill c. counteracting negative publicity
b. preparing internal communications d. lobbying