Which of the following is a potential use of test marketing? a. ...

[yoooooman]

Which of the following is a potential use of test marketing?
 a. To test the sales potential for a new Colgate toothpaste.
  b. To test variations in the marketing mix for an existing P&G detergent.
  c. To test the sales potential for a new offer by the local telephone company.
  d. To test the impact of a price increase on the perception of the product.
  e. All of the above.

Question 2

Typically, the next step in consumer decision making after problem recognition is
 a. external information search.
  b. prepurchase intentions.
  c. brand choice.
  d. behavior.
  e. internal information search.

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Answer to Question 1

e

Answer to Question 2

E

[yoooooman]

Gracias!

[vickyvicksss]

Thanks for the timely response, appreciate it