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Author Question: Which of the following is a potential use of test marketing? a. To test the sales potential for a ... (Read 122 times)

yoooooman

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on: Jun 28, 2018
Which of the following is a potential use of test marketing?
 a. To test the sales potential for a new Colgate toothpaste.
  b. To test variations in the marketing mix for an existing P&G detergent.
  c. To test the sales potential for a new offer by the local telephone company.
  d. To test the impact of a price increase on the perception of the product.
  e. All of the above.

Question 2

Typically, the next step in consumer decision making after problem recognition is
 a. external information search.
  b. prepurchase intentions.
  c. brand choice.
  d. behavior.
  e. internal information search.


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asdfghjkl;

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

E


yoooooman

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Reply 2 on: Jun 28, 2018
Gracias!

yeungji

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Reply 3 on: Yesterday
Excellent

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