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Author Question: The target audience's perception of a spokesperson's expertise is more important than whether or not ... (Read 33 times)

tiffannnnyyyyyy

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on: Jun 28, 2018
The target audience's perception of a spokesperson's expertise is more important than whether or not he or she actually is an expert.
 
 Indicate whether the statement is true or false

Question 2

The best customer model: called RFM:
 a. helps marketers determine what kinds of new customers to acquire.
  b. is a multiplicative model composed of recency, frequency and monetary value.
  c. both of the above.


Tonny

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

C


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