The target audience's perception of a spokesperson's expertise is ...

[tiffannnnyyyyyy]

The target audience's perception of a spokesperson's expertise is more important than whether or not he or she actually is an expert.
 
 Indicate whether the statement is true or false

Question 2

The best customer model: called RFM:
 a. helps marketers determine what kinds of new customers to acquire.
  b. is a multiplicative model composed of recency, frequency and monetary value.
  c. both of the above.

[Tonny]

Answer to Question 1

T

Answer to Question 2

C