Author Question: Which of the following is not an appeal to functional needs? a. A European automobile is promoted as ... (Read 75 times)

cdr_15

  • Hero Member
  • *****
  • Posts: 546
Which of the following is not an appeal to functional needs?
 a. A European automobile is promoted as being safer than other models.
  b. A Japanese automobile is promoted as providing the consumer with a special feeling.
  c. A dishwasher is advertised as having a five-year warranty.
  d. A direct marketer of apparel items claims his polo shirts are made of the finest Egyptian cotton.
  e. A software program promotes the fact that consumers will be protected from computer viruses.

Question 2

The value a customer perceives in a product or service is largely determined by its price.
 
 Indicate whether the statement is true or false



angrybirds13579

  • Sr. Member
  • ****
  • Posts: 344
Answer to Question 1

B

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

For a complete list of videos, visit our video library