Which of the following is not an appeal to functional needs?
a. A European automobile is promoted as being safer than other models.
b. A Japanese automobile is promoted as providing the consumer with a special feeling.
c. A dishwasher is advertised as having a five-year warranty.
d. A direct marketer of apparel items claims his polo shirts are made of the finest Egyptian cotton.
e. A software program promotes the fact that consumers will be protected from computer viruses.
Question 2
The value a customer perceives in a product or service is largely determined by its price.
Indicate whether the statement is true or false
Western European red deer
Functional
The declining age of menarche over the past 150 years has been measured in many European countries,
In the photo on the left, Henry Ford proudly displays his 1905 car, the latest in automobile ...
About 1 in 25 Americans of European descent, 1 in 46 Hispanics, 1 in 60 to 65 African Americans, and
The functional consequences of mutation