Which of the following is not an appeal to functional needs? a. A ...

[cdr_15]

Which of the following is not an appeal to functional needs?
 a. A European automobile is promoted as being safer than other models.
  b. A Japanese automobile is promoted as providing the consumer with a special feeling.
  c. A dishwasher is advertised as having a five-year warranty.
  d. A direct marketer of apparel items claims his polo shirts are made of the finest Egyptian cotton.
  e. A software program promotes the fact that consumers will be protected from computer viruses.

Question 2

The value a customer perceives in a product or service is largely determined by its price.
 
 Indicate whether the statement is true or false

[angrybirds13579]

Answer to Question 1

B

Answer to Question 2

F