Which of the following is not an appeal to functional needs?
a. A European automobile is promoted as being safer than other models.
b. A Japanese automobile is promoted as providing the consumer with a special feeling.
c. A dishwasher is advertised as having a five-year warranty.
d. A direct marketer of apparel items claims his polo shirts are made of the finest Egyptian cotton.
e. A software program promotes the fact that consumers will be protected from computer viruses.
Question 2
The value a customer perceives in a product or service is largely determined by its price.
Indicate whether the statement is true or false
Functional Groups
Monstrous people from distant lands depicted in a fifteenth-century European woodcut.
Functional MRI Scans These scans of human brains show localized average increases in neural activity
Horizontal, sagittal, and coronal functional MRIs show areas of increased activity in the primary ...
European Mistletoe
Functional divisions of vertebrate nervous systems