Which of the following is not an appeal to functional needs?
a. A European automobile is promoted as being safer than other models.
b. A Japanese automobile is promoted as providing the consumer with a special feeling.
c. A dishwasher is advertised as having a five-year warranty.
d. A direct marketer of apparel items claims his polo shirts are made of the finest Egyptian cotton.
e. A software program promotes the fact that consumers will be protected from computer viruses.
Question 2
The value a customer perceives in a product or service is largely determined by its price.
Indicate whether the statement is true or false
The salt marsh grass Spartina anglica originated on the coast of England as a hybrid of European and
A European Rabbit (Oryctolagus cuniculus) in Tasmania
The declining age of menarche over the past 150 years has been measured in many European countries,
A schematic diagram of the functional cycle of the Na+–K+ pump
The European Alps have lost ~30% to 40% of surface area and ~50% of volume since the 1850s.
An automobile engine provides 524 Joules of work to push the pistons and generates 2160 Joules ...