Which of the following is not an appeal to functional needs?
a. A European automobile is promoted as being safer than other models.
b. A Japanese automobile is promoted as providing the consumer with a special feeling.
c. A dishwasher is advertised as having a five-year warranty.
d. A direct marketer of apparel items claims his polo shirts are made of the finest Egyptian cotton.
e. A software program promotes the fact that consumers will be protected from computer viruses.
Question 2
The value a customer perceives in a product or service is largely determined by its price.
Indicate whether the statement is true or false
European wildcat feeding its kittens, as illustrated in Brehm's Life of Animals
European hare
Functional
Monstrous people from distant lands depicted in a fifteenth-century European woodcut.
A general model of the sensorimotor system. Notice its hierarchical structure, functional ...