Which of the following is not an appeal to functional needs?
a. A European automobile is promoted as being safer than other models.
b. A Japanese automobile is promoted as providing the consumer with a special feeling.
c. A dishwasher is advertised as having a five-year warranty.
d. A direct marketer of apparel items claims his polo shirts are made of the finest Egyptian cotton.
e. A software program promotes the fact that consumers will be protected from computer viruses.
Question 2
The value a customer perceives in a product or service is largely determined by its price.
Indicate whether the statement is true or false
Exploring the functional activity of brain regions by using fMRI scans.
Inheritance of hemophilia in European royalty
Several common functional groups in a single biomolecule
European Claims in North America after British Victory, 1763
Functional classes of neurons.
Functional Classification of Glandular Epithelium