An example of an appeal to an individual's functional needs might be ____.
a. a food distributor advertising seasonal fruits
b. a commercial featuring a man getting the attention of a beautiful woman because of the cologne he is wearing
c. an ad for Rolex watches that simply displays a watch with no verbal content
d. a Marlboro cigarette ad showing a cowboy with a pack of cigarettes beside him
e. Macintosh's claim that their computers are user friendly
Question 2
Transaction costs are part of a value chain but costs of finding information are not.
Indicate whether the statement is true or false
Maslow’s hierarchy of needs proposes that lower needs dominate the individual’s motivations and ...
A point-type ignition system showing the distributor cam which opens the points
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