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Author Question: An example of an appeal to an individual's functional needs might be ____. a. a food distributor ... (Read 80 times)

clippers!

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on: Jun 28, 2018
An example of an appeal to an individual's functional needs might be ____.
 a. a food distributor advertising seasonal fruits
  b. a commercial featuring a man getting the attention of a beautiful woman because of the cologne he is wearing
  c. an ad for Rolex watches that simply displays a watch with no verbal content
  d. a Marlboro cigarette ad showing a cowboy with a pack of cigarettes beside him
  e. Macintosh's claim that their computers are user friendly

Question 2

Transaction costs are part of a value chain but costs of finding information are not.
 
 Indicate whether the statement is true or false


ky860224

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

F


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clippers!

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Reply #2 on: Jun 28, 2018
Thank you


ky860224

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Reply #3 on: Jun 28, 2018
No problemo


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