An example of an appeal to an individual's functional needs might ...

[clippers!]

An example of an appeal to an individual's functional needs might be ____.
 a. a food distributor advertising seasonal fruits
  b. a commercial featuring a man getting the attention of a beautiful woman because of the cologne he is wearing
  c. an ad for Rolex watches that simply displays a watch with no verbal content
  d. a Marlboro cigarette ad showing a cowboy with a pack of cigarettes beside him
  e. Macintosh's claim that their computers are user friendly

Question 2

Transaction costs are part of a value chain but costs of finding information are not.
 
 Indicate whether the statement is true or false

[ky860224]

Answer to Question 1

E

Answer to Question 2

F

[clippers!]

Thank you

[ky860224]

No problemo