An example of an appeal to an individual's functional needs might be ____.
a. a food distributor advertising seasonal fruits
b. a commercial featuring a man getting the attention of a beautiful woman because of the cologne he is wearing
c. an ad for Rolex watches that simply displays a watch with no verbal content
d. a Marlboro cigarette ad showing a cowboy with a pack of cigarettes beside him
e. Macintosh's claim that their computers are user friendly
Question 2
Transaction costs are part of a value chain but costs of finding information are not.
Indicate whether the statement is true or false
An overview of the four phases of food use in animals: ingestion, digestion, absorption, and elimina
A simplified food web from an African savannah ecosystem
The movement of a bolus of food from the mouth to the stomach via the esophagus.
Food security per person
Consumerism and Sustainability: Food from Farm to Table
The functional consequences of mutation