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Author Question: A positioning statement that reflects a brand's competitive advantage but does not motivate ... (Read 95 times)

danielfitts88

Hero Member
Posts: 535

on: Jun 28, 2018

A positioning statement that reflects a brand's competitive advantage but does not motivate consumers to action ____.
a. is a winner
b. is a loser
c. promotes competitors
d. is swimming up the river
e. is adequate

Question 2

Which of the following is not an example of an integration process used in the creation of virtual value chains?
a. EDI
b. ML
c. Web Services

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Sarahjh

Sr. Member
Posts: 370

Reply #1 on: Jun 28, 2018

Answer to Question 1

D

Answer to Question 2

B

danielfitts88

Hero Member
Posts: 535

Reply #2 on: Jun 28, 2018

Correct answers!

Sarahjh

Sr. Member
Posts: 370

Reply #3 on: Jun 28, 2018

Great! Please up vote

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