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Author Question: A positioning statement that reflects a brand's competitive advantage but does not motivate ... (Read 33 times)

danielfitts88

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A positioning statement that reflects a brand's competitive advantage but does not motivate consumers to action ____.
 a. is a winner
  b. is a loser
  c. promotes competitors
  d. is swimming up the river
  e. is adequate

Question 2

Which of the following is not an example of an integration process used in the creation of virtual value chains?
 a. EDI
  b. ML
  c. Web Services



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Sarahjh

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Answer to Question 1

D

Answer to Question 2

B




Sarahjh

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