Author Question: The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning ... (Read 89 times)

abern · **on:** Jun 28, 2018

The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally constituted world to their brands. Which of the following is NOT a good illustration of meaning transfer?
a. Company A imprints an insignia of the British flag on its merchandise.
b. Company B advertises that it is a proud sponsor of the Olympics.
c. Company C always includes images of cowboys in its advertisements.
d. Company D claims its automobile tires are the best because its technology is the most modern in the industry.
e. Company E superimposes halos over the heads of children eating their brand of snacks in their advertisements.

Question 2

________ is an element of the supply chain management process.
a. Managing multiple channels of distribution
b. Establishing policies for environmentally-friendly procurement
c. Acquiring new customers

nekcihc358 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

D

Answer to Question 2

A

abern · **Reply #2 on:** Jun 28, 2018

Thank you

nekcihc358 · **Reply #3 on:** Jun 28, 2018

No problemo

Author Question: The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning ... (Read 89 times)

abern

The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning ...

nekcihc358

The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning ...

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abern

The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning ...

nekcihc358

The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning ...