Author Question: The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning ... (Read 96 times)

abern

  • Hero Member
  • *****
  • Posts: 533
The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally constituted world to their brands. Which of the following is NOT a good illustration of meaning transfer?
 a. Company A imprints an insignia of the British flag on its merchandise.
  b. Company B advertises that it is a proud sponsor of the Olympics.
  c. Company C always includes images of cowboys in its advertisements.
  d. Company D claims its automobile tires are the best because its technology is the most modern in the industry.
  e. Company E superimposes halos over the heads of children eating their brand of snacks in their advertisements.

Question 2

________ is an element of the supply chain management process.
 a. Managing multiple channels of distribution
  b. Establishing policies for environmentally-friendly procurement
  c. Acquiring new customers



nekcihc358

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

D

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

For a complete list of videos, visit our video library