The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally constituted world to their brands. Which of the following is NOT a good illustration of meaning transfer?
a. Company A imprints an insignia of the British flag on its merchandise.
b. Company B advertises that it is a proud sponsor of the Olympics.
c. Company C always includes images of cowboys in its advertisements.
d. Company D claims its automobile tires are the best because its technology is the most modern in the industry.
e. Company E superimposes halos over the heads of children eating their brand of snacks in their advertisements.
Question 2
________ is an element of the supply chain management process.
a. Managing multiple channels of distribution
b. Establishing policies for environmentally-friendly procurement
c. Acquiring new customers
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Marketing Management (13th Edition)