The concept of meaning transfer suggests that marketing ...

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The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally constituted world to their brands. Which of the following is NOT a good illustration of meaning transfer?
 a. Company A imprints an insignia of the British flag on its merchandise.
  b. Company B advertises that it is a proud sponsor of the Olympics.
  c. Company C always includes images of cowboys in its advertisements.
  d. Company D claims its automobile tires are the best because its technology is the most modern in the industry.
  e. Company E superimposes halos over the heads of children eating their brand of snacks in their advertisements.

Question 2

________ is an element of the supply chain management process.
 a. Managing multiple channels of distribution
  b. Establishing policies for environmentally-friendly procurement
  c. Acquiring new customers

[nekcihc358]

Answer to Question 1

D

Answer to Question 2

A

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Thank you

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