Author Question: Brand positioning directed at experiential needs attempts to provide solutions to consumers' current ... (Read 24 times)

rosent76 · **on:** Jun 28, 2018

Brand positioning directed at experiential needs attempts to provide solutions to consumers' current consumption-related problems or potential problems by communicating that the brand possesses specific benefits capable of solving these problems.

Indicate whether the statement is true or false

Question 2

The basic business models used on the Internet include:
a. multi-channel marketing.
b. target return on investment.
c. disintermediation.