Author Question: Fundamental decisions in the brand-level marcom decision process are ____, and implementation ... (Read 96 times)

jessicacav · **on:** Jun 28, 2018

Fundamental decisions in the brand-level marcom decision process are ____, and implementation decisions are ____.
a. tactical; strategic
b. strategic; tactical
c. long-term; short-term
d. short-term; long-term
e. practical; conceptual

Question 2

_______ methods encourage respondents to reveal their own feelings, thoughts, and behaviors by shifting the focus away from the individual through the use of indirect tasks.
a. Proactive
b. Protective
c. Pronounced
d. Prolonged
e. Projective