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Author Question: According to the model of mass-mediated communication, which of the following statements is not ... (Read 27 times)

jilianpiloj

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on: Jun 28, 2018
According to the model of mass-mediated communication, which of the following statements is not true?
 a. Advertising content is the product of interacting institutions.
  b. Advertising content is, in part, a function of the conventions, rules, and regulations of the media being used.
  c. Advertising content is, in part, a function of the advertiser's expectations of its audience.
  d. all of these

Question 2

Integrated Marketing Communication
 a. is only important for national advertising campaigns.
  b. pertains only to campaigns involving three or more media options.
  c. uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.
  d. is regulated on a federal level by the Federal Trade Commission (FTC).


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micaelaswann

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

C


jilianpiloj

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Reply 2 on: Jun 28, 2018
Wow, this really help

aliotak

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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