In the model of mass-mediated communication, the:
a. producers of the message control the reception of the content.
b. producers of the message control the interpretation of the content.
c. consumers interpret ads in a way that makes sense to them individually and serves their needs.
d. receiver's interpretations are invariably compatible with what the producer intended to convey.
Question 2
According to the servuction framework, the benefits that a service customer receives from a service performance
a. result from the interaction between the contact personnel and the inanimate service environment.
b. can be significantly influenced by what happens in the invisible organization and/or other customers present at the service experience.
c. result from the 7Ps.
d. Both A and B are consistent with the servuction framework.
e. All of the statements are consistent with the servuction framework.
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