In the model of mass-mediated communication, the: a. producers of ...

[ts19998]

In the model of mass-mediated communication, the:
 a. producers of the message control the reception of the content.
  b. producers of the message control the interpretation of the content.
  c. consumers interpret ads in a way that makes sense to them individually and serves their needs.
  d. receiver's interpretations are invariably compatible with what the producer intended to convey.

Question 2

According to the servuction framework, the benefits that a service customer receives from a service performance
 a. result from the interaction between the contact personnel and the inanimate service environment.
  b. can be significantly influenced by what happens in the invisible organization and/or other customers present at the service experience.
  c. result from the 7Ps.
  d. Both A and B are consistent with the servuction framework.
  e. All of the statements are consistent with the servuction framework.

[momo1250]

Answer to Question 1

c

Answer to Question 2

d