According to the model of mass-mediated communication, which of ...

[jilianpiloj]

According to the model of mass-mediated communication, which of the following statements is not true?
 a. Advertising content is the product of interacting institutions.
  b. Advertising content is, in part, a function of the conventions, rules, and regulations of the media being used.
  c. Advertising content is, in part, a function of the advertiser's expectations of its audience.
  d. all of these

Question 2

Integrated Marketing Communication
 a. is only important for national advertising campaigns.
  b. pertains only to campaigns involving three or more media options.
  c. uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.
  d. is regulated on a federal level by the Federal Trade Commission (FTC).

[micaelaswann]

Answer to Question 1

D

Answer to Question 2

C

[jilianpiloj]

TYSM

[nyrave]

Gracias!