Which step in the package design process seeks to feature ...

[xclash]

Which step in the package design process seeks to feature benefits that are most important to consumers?
 a. determine communication priorities
  b. conduct a product category analysis
  c. identify salient brand attributes
  d. specify brand-positioning objectives
  e. perform a competitive analysis

Question 2

Research has shown that _____ does a better job of assessing consumers' beliefs after their exposure to comparative advertisements.
 a. perceptual mapping
  b. relative framing
  c. concretization
  d. subjective framing
  e. nonrelative framing

[millet]

Answer to Question 1

c

Answer to Question 2

b

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Thank you

[millet]

No problemo