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Author Question: Which step in the package design process seeks to feature benefits that are most important to ... (Read 117 times)

xclash

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on: Jun 28, 2018
Which step in the package design process seeks to feature benefits that are most important to consumers?
 a. determine communication priorities
  b. conduct a product category analysis
  c. identify salient brand attributes
  d. specify brand-positioning objectives
  e. perform a competitive analysis

Question 2

Research has shown that _____ does a better job of assessing consumers' beliefs after their exposure to comparative advertisements.
 a. perceptual mapping
  b. relative framing
  c. concretization
  d. subjective framing
  e. nonrelative framing


millet

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


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xclash

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Reply #2 on: Jun 28, 2018
Thank you


millet

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Reply #3 on: Jun 28, 2018
No problemo


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