« previous next »

Author Question: Which step in the package design process seeks to feature benefits that are most important to ... (Read 106 times)

xclash

  • Hero Member
  • *****
  • Posts: 681
on: Jun 28, 2018
Which step in the package design process seeks to feature benefits that are most important to consumers?
 a. determine communication priorities
  b. conduct a product category analysis
  c. identify salient brand attributes
  d. specify brand-positioning objectives
  e. perform a competitive analysis

Question 2

Research has shown that _____ does a better job of assessing consumers' beliefs after their exposure to comparative advertisements.
 a. perceptual mapping
  b. relative framing
  c. concretization
  d. subjective framing
  e. nonrelative framing


millet

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

xclash

  • Hero Member
  • *****
  • Posts: 681
Reply #2 on: Jun 28, 2018
Thank you


millet

  • Sr. Member
  • ****
  • Posts: 354
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Simplified diagram of the fractional distillation process Simplified diagram of the fractional distillation process
The five overlapping phases of the nursing process. Each phase depends on the accuracy of the other The five overlapping phases of the nursing process. Each phase depends on the accuracy of the other
The continents were not always in their present positions. The position of the continents is importa The continents were not always in their present positions. The position of the continents is importa
Generally, the total tax burden in the United States is much lower than that of other industrialize Generally, the total tax burden in the United States is much lower than that of other industrialize
A Subtitle C Landfill Design A Subtitle C Landfill Design
Process flow diagram for Acetic Anhydride Plant Process flow diagram for Acetic Anhydride Plant
Video: Graded potentials - electrical characteristics and types

For a complete list of videos, visit our video library