This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: There are two factors that determine whether information or emotion is emphasized in a brand's ... (Read 30 times)

penza

  • Hero Member
  • *****
  • Posts: 1,022
on: Jun 28, 2018
There are two factors that determine whether information or emotion is emphasized in a brand's package. They are _____.
 a. nature of the product category and consumer behavior
  b. competitive strategy and market share
  c. profit goals and target market characteristics
  d. stage in the product life cycle and rate of diffusion
  e. other marcom tools being used and target market adopter category

Question 2

Ad advertisement for Imodium A-D anti-diarrheal medicine compares having to take two pills to several spoonfuls of the pink stuff.. Which type of comparative advertisement is this?
 a. direct
  b. indirect
  c. subtle
  d. inoffensive
  e. stealth


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


penza

  • Member
  • Posts: 1,022
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

bulacsom

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Molecular mechanisms that convey positional information. Molecular mechanisms that convey positional information.
Coding of Olfactory Information Coding of Olfactory Information
Risk Factors for Alzheimer's Disease Risk Factors for Alzheimer's Disease
A typical calibration code sticker on the case of a controller. The information on the sticker is ... A typical calibration code sticker on the case of a controller. The information on the sticker is ...
A vehicle emission control information (VECI) sticker on a flexible fuel vehicle. A vehicle emission control information (VECI) sticker on a flexible fuel vehicle.
Video: What Are Carbohydrates? Importance of Carbs & High Carb Food

For a complete list of videos, visit our video library