Author Question: The major determinant of whether or not emotion is emphasized in a brand's package is the nature of ... (Read 73 times)

mmm · **on:** Jun 28, 2018

The major determinant of whether or not emotion is emphasized in a brand's package is the nature of the product category and the underlying consumer behavior involved.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The tendency to believe or trust someone is called _____.
a. likability
b. expertise
c. power
d. internalization
e. credibility