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Author Question: The major determinant of whether or not emotion is emphasized in a brand's package is the nature of ... (Read 74 times)

mmm

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on: Jun 28, 2018
The major determinant of whether or not emotion is emphasized in a brand's package is the nature of the product category and the underlying consumer behavior involved.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The tendency to believe or trust someone is called _____.
 a. likability
  b. expertise
  c. power
  d. internalization
  e. credibility


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ErinKing

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

e


mmm

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

mcabuhat

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Reply 3 on: Yesterday
Excellent

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