Author Question: There are two factors that determine whether information or emotion is emphasized in a brand's ... (Read 71 times)

penza · **on:** Jun 28, 2018

There are two factors that determine whether information or emotion is emphasized in a brand's package. They are _____.
a. nature of the product category and consumer behavior
b. competitive strategy and market share
c. profit goals and target market characteristics
d. stage in the product life cycle and rate of diffusion
e. other marcom tools being used and target market adopter category

Question 2

Ad advertisement for Imodium A-D anti-diarrheal medicine compares having to take two pills to several spoonfuls of the pink stuff.. Which type of comparative advertisement is this?
a. direct
b. indirect
c. subtle
d. inoffensive
e. stealth