This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: There are two factors that determine whether information or emotion is emphasized in a brand's ... (Read 65 times)

penza

  • Hero Member
  • *****
  • Posts: 1,022
on: Jun 28, 2018
There are two factors that determine whether information or emotion is emphasized in a brand's package. They are _____.
 a. nature of the product category and consumer behavior
  b. competitive strategy and market share
  c. profit goals and target market characteristics
  d. stage in the product life cycle and rate of diffusion
  e. other marcom tools being used and target market adopter category

Question 2

Ad advertisement for Imodium A-D anti-diarrheal medicine compares having to take two pills to several spoonfuls of the pink stuff.. Which type of comparative advertisement is this?
 a. direct
  b. indirect
  c. subtle
  d. inoffensive
  e. stealth


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


penza

  • Member
  • Posts: 1,022
Reply 2 on: Jun 28, 2018
Wow, this really help

triiciiaa

  • Member
  • Posts: 349
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Factors affecting communication Factors affecting communication
Overeating: Social and Environmental Factors Overeating: Social and Environmental Factors
Using alert labels enables the medical staff to quickly identify important information such as ... Using alert labels enables the medical staff to quickly identify important information such as ...
Example of a choice board used in studies of decision making. This one includes four factors for ... Example of a choice board used in studies of decision making. This one includes four factors for ...
Schematic diagram of virulence factors of Helicobacter pylori. Schematic diagram of virulence factors of Helicobacter pylori.
Accounting Information Systems, 4th Edition Accounting Information Systems, 4th Edition
Video: Bipolar Disorder

For a complete list of videos, visit our video library