Author Question: Kellogg's, a manufacturer of breakfast cereals, wants to help educate children about healthy ... (Read 145 times)

karlynnae · **on:** Jun 28, 2018

Kellogg's, a manufacturer of breakfast cereals, wants to help educate children about healthy lifestyles. The company has developed a teaching resource for elementary school teachers to use in their classrooms to help children learn the basics of a healthy diet and how breakfast (which includes cereal, of course) fits into that lifestyle. This is an example of _____ marketing public relations.
a. proactive
b. reactive
c. defensive
d. tactical
e. strategic

Question 2

Which of the following is an advertising creative style?
a. unique selling proposition
b. brand image
c. resonance
d. generic
e. All of these are correct.