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Author Question: Kellogg's, a manufacturer of breakfast cereals, wants to help educate children about healthy ... (Read 81 times)

karlynnae

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on: Jun 28, 2018
Kellogg's, a manufacturer of breakfast cereals, wants to help educate children about healthy lifestyles. The company has developed a teaching resource for elementary school teachers to use in their classrooms to help children learn the basics of a healthy diet and how breakfast (which includes cereal, of course) fits into that lifestyle. This is an example of _____ marketing public relations.
 a. proactive
  b. reactive
  c. defensive
  d. tactical
  e. strategic

Question 2

Which of the following is an advertising creative style?
 a. unique selling proposition
  b. brand image
  c. resonance
  d. generic
  e. All of these are correct.


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qytan

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

e


karlynnae

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Reply 2 on: Jun 28, 2018
Excellent

helenmarkerine

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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