This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Kellogg's, a manufacturer of breakfast cereals, wants to help educate children about healthy ... (Read 113 times)

karlynnae

  • Hero Member
  • *****
  • Posts: 599
on: Jun 28, 2018
Kellogg's, a manufacturer of breakfast cereals, wants to help educate children about healthy lifestyles. The company has developed a teaching resource for elementary school teachers to use in their classrooms to help children learn the basics of a healthy diet and how breakfast (which includes cereal, of course) fits into that lifestyle. This is an example of _____ marketing public relations.
 a. proactive
  b. reactive
  c. defensive
  d. tactical
  e. strategic

Question 2

Which of the following is an advertising creative style?
 a. unique selling proposition
  b. brand image
  c. resonance
  d. generic
  e. All of these are correct.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

qytan

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

e


karlynnae

  • Member
  • Posts: 599
Reply 2 on: Jun 28, 2018
Excellent

bblaney

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Children Understanding Death Children Understanding Death
Young children typically are boundlessly curious about the world around them. Young children typically are boundlessly curious about the world around them.
Step-Wise Treatment of Asthma in Children > 12 Years of Age and Adults Step-Wise Treatment of Asthma in Children > 12 Years of Age and Adults
A Healthy Daily Food Plan A variety of foods from each group creates a well-balanced diet A Healthy Daily Food Plan A variety of foods from each group creates a well-balanced diet
Literacy Development in the Early Years: Helping Children Read and Write Literacy Development in the Early Years: Helping Children Read and Write
Children with emotional or behavioural problems living with both parents vs divorce Children with emotional or behavioural problems living with both parents vs divorce
Video: Blood Pressure Measurement

For a complete list of videos, visit our video library