Every year, retailers set up elaborate displays for Christmas merchandise. One retailer set up a display with several children's books for Christmas. One book offered a free ornament with the purchase of the book, and the ornaments were in a bin next to the book display. Consumers purchasing the book could also take an ornament. This is an example of a(n) _____.
a. self-liquidating offer
b. on-pack premium
c. in-pack premium
d. near-pack premium
e. add-on premium
Question 2
An advertisement that is designed to pre-sell a company's products and provide salespeople with valuable introductions performs the advertising function of _____.
a. informing
b. persuading
c. adding value
d. reminding
e. assisting other company efforts
Muskox populations remain in the Arctic all year, though they migrate to higher elevations in the wi
Changes in boreal forest composition along a chronosequence in Quebec. Dates refer to the year of th
A pet dog taking part in Christmas traditions
Reindeer antlers grow again each year under a layer of fur called velvet. This reindeer is losing th
Sample budget spreadsheet form for first year of business.
Christmas kids drawing