Every year, retailers set up elaborate displays for Christmas ...

[Davideckstein7]

Every year, retailers set up elaborate displays for Christmas merchandise. One retailer set up a display with several children's books for Christmas. One book offered a free ornament with the purchase of the book, and the ornaments were in a bin next to the book display. Consumers purchasing the book could also take an ornament. This is an example of a(n) _____.
 a. self-liquidating offer
  b. on-pack premium
  c. in-pack premium
  d. near-pack premium
  e. add-on premium

Question 2

An advertisement that is designed to pre-sell a company's products and provide salespeople with valuable introductions performs the advertising function of _____.
 a. informing
  b. persuading
  c. adding value
  d. reminding
  e. assisting other company efforts

[yifu223]

Answer to Question 1

d

Answer to Question 2

e

[Davideckstein7]

Correct answers!

[yifu223]

Great! Please up vote